Selling a home is not the easiest of tasks, which is why you hired William Raveis Real Estate, your real estate agency in Vermont. The level of difficulty increases if you happen to be selling a luxury home.
If you have a high-end property to sell, everything from how you price it to the way you market it needs to be optimized if you expect to find the right buyer.
If this is the first time you have placed a luxury home on the market, you might be a bit worried about dealing with this exclusive market. You know that the more money a house is listed for, the fewer the buyer pool.
Here are a few tips for selling a luxury home.
What Makes Your Home Stand Out?
You need to work hard to distinguish your home from all of the other luxury properties on the market. You can do this by downplaying all of the things a buyer can easily find elsewhere. For example, don’t make a big deal about the five bathrooms because most luxury homes have quite a few bathrooms.
Highlight all of the things that make your home stand out from the others and make them part of your selling points. And don’t assume you can just mention these in the listings, you need to have them prominently featured in videos, photographs and other marketing materials.
Skip Public Open Houses
You will want to cultivate an air of exclusivity when you are trying to sell your luxury home. This cannot be done by placing an ad for a public open house. Ditch the public open house for appointment-only viewings.
A private viewing will make the potential buyer feel like seeing your property is a privilege and you won’t be wasting your time answering questions for people who are not really interested in buying your house.
Quality and Quantity
When marketing your home, shoddy photos just aren’t going to cut it. If you want to get a potential buyer into your house, you are going to need a lot of high-quality pictures.
In addition to plenty of great photos, you will want quality videos of your home as well. Drone shots are also needed if your property is on a big chunk of land.
Work With an Agency That Understands the Luxury Market
You will want to make sure that you are working with a real estate agency that knows how to navigate this tough market.
Portray the Lifestyle
Luxury homes are often luxuries because they offer a certain lifestyle. For example, your property might include yacht club privileges. If so, it is important to showcase this in the listing information.
You may also want to utilize photos or video that presents the type of lifestyle the buyer can expect.
Not everybody can afford a luxury home, so it might take longer to sell your property. Patience is a must.
If you have a luxury home and would like to discuss selling it, give William Raveis Real Estate a call.